The fashion industry has become one of the most polluting industries in the world. With the rise of fast fashion over the decades, the amount of consumption, energy, water usage, and waste from the fashion industry has become astronomical. We wanted to bring more awareness to these issues and help people make more responsible choices - this is why the concept of Clodama was born.
Clodama is an online store of what people may refer to as "sustainable" fashion. Instead of "sustainable," we like to refer to it as "responsible" fashion. In other words, all brands and products are carefully vetted to ensure they carry similar values to Clodama, which is to operate and produce garments with sustainability in mind. Our selection is a mix of minimalism and streetwear, creating a unique assortment that is well-balanced between style and function for everyday wear.
Our mission is to grow Clodama into a global brand, enabling us to contribute more and more of our sales to organizations that make a difference.
A better planet
The word Clodama is a spin on clothing and a Japanese word, Kodama (木霊), which are spirits in Japanese folklore that inhabit and protect trees. Similar to the Kodama’s protecting trees, we exist to help build a better planet.
Responsibility for all
We don’t call ourselves a sustainable company, but instead a responsible one. As long as we are conducting business we will have a footprint, but we do what we can to minimize this as much as possible and be transparent in the process. We hold everyone to this standard, including the brands we work with and our customers. Here are ways we strive to be responsible.
Joy in fashion
To be responsible doesn’t mean we can’t enjoy fashion - in fact, it is the opposite. Fashion is an integral part of our lifestyle. In many ways it is an extension of our personality. There is joy in wearing garments made responsibly — it makes us feel good and motivates us to care for them so we can wear them longer.