kind of blau is a Berlin-based brand on a mission to reduce water usage in the fashion industry — one of the most overlooked issues in fashion. Water is scarce to begin with and fashion continues to use and pollute at an alarming level. kind of blau produces their garments using innovative fabrics that are made from beechwood trees. This allows them to significantly reduce their water footprint. They also use biodegradable materials for their thread and trims — ensuring they take a responsible approach for even the finest details.