Water pollution

The fashion industry has become a shockingly thirsty industry, consuming and polluting water more than ever. A single cotton t-shirt uses 2700 liters of water, 3 years worth of drinking water. An estimated 17 to 20% of industrial water pollution comes from textile dyeing and treatment. Each year, textile companies dump millions of gallons of chemically infected water into our waterways.⠀

Water pollution causes both environmental damage and diseases throughout developing communities where factories and textile mills are located directly along or close by rivers and canals. In places like Dhaka, Bangladesh, the water is so polluted at times, it isn’t even safe for livestock. Many industries and households that rely on fishing and farming to make a living are now suffering as a result of the lack of freshwater.⠀

There are companies like Dyecoo which have developed waterless dyeing technology in order to reduce chemical use and water pollution. Large brands such as @Nike@Adidas, and @PeakPerformance have product lines featuring DyeCoo technology and we can hope many others will follow. Ultimately, it is the upmost importance for brands to produce less and people to consume less to reduce the impact. 

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